Software is more than just a bunch of ones and zeros banged out by computer nerds. There are a huge number of other tasks that need to be completed in order to have a successful commercial software product. Once I'd mapped out as many as I could think of, I was a bit scared by the size of it all:

I would surmise that a company that strived to achieve success in every element, would be a really successful software company.
Of course, this list is far from conclusive - any additions or obvious exclusions are welcome!
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